Bloomberg News writes up an analyst report forecasting advertising declining until 2010. Not really surprising, but still slightly chilling, is newspaper ads will suffer the greatest decline, falling 16.3 percent this year and 12.5 percent next year.
If these numbers bear out, 2008 and 2009 would mark the worst declines in newspaper ads since 1950, based on spending tracked by the Newspaper Association of America. Previously the worst year for newspapers was 2001 -- remember the Internet bust, anyone? -- when ad spending fell 9 percent.
